authentic modest wear for fashion forward urban women.
Shipping across
India/USA
A “go-to” brand that embodies the essence of modesty and style, beautifully crafted in the heart of India. Founded by the visionary apparel designer Nasreen Shabnam, Apparei is a testament to the authentic tapestry of modesty, seamlessly blending tradition with contemporary fashion trends. Our collections are meticulously designed, reflecting Nasreen’s deep respect for women empowerment and commitment to quality.
Explore our collections and find the ideal ensemble for every occasion. At Apparei, we believe that fashion is a unique expression of one’s identity. We are dedicated to helping our customers articulate their individuality through their attire. Embark on this fashion journey with us, and let Apparei be your compass in the world of style.
our happy customers
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Very good quality Clothes Good communication and very friendly Understanding the customers totally
Zahin
Past Customer
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I recently bought several items from Modest Elegance and am thrilled with my purchase! The fabrics are high-quality, and the designs are both stylish and modest. The customer service was excellent, ensuring my order arrived on time. I highly recommend Modest Elegance for anyone seeking beautiful, modest clothing.
Sana
Past Customer
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The design & colour varieties are excellent. The material is superb as it made a difference with its softness. I prefer it as a perfect platform for online shopping.
Maheen
Past Customer
know the designer
Nasreen Shabnam, hailing from the royal lineage of Nawada, Bihar, India, is a distinguished modest-wear designer. Her journey into the realm of design began in her adolescence when she would gather remnants of fabric from her mother's and aunts’ sewing supplies to craft outfits for her dolls and younger siblings. This early passion for design has persisted, and Nasreen has consistently created and donned her unique designs. As a member of the Nawab family, she embodies royal, modest, and distinctive attributes. She was brought up with the belief that every woman possesses a unique style statement and holds the right to express herself through her attire. This belief continues to inspire Nasreen’s designs, making her a beacon of individuality and elegance in the world of fashion.
To delve deeper into the artistic mind of Nasreen Shabnam and explore her thoughts on life, fashion, and her beliefs, one can immerse themselves in her journals. These written works serve as a window into her world, documenting her journey and the inspirations behind her unique designs. They are a testament to her passion for fashion and her commitment to individual expression through attire. Happy reading!
